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New product decisions and its process
Product Decision: Introduction & level of product
Product line and product mix decisions
Patient's choice of physician and retail pharmacist
Role of market research, Market Research Process, Importance of market research
Market segmentation & targeting
Industrial marketing overview: types, features & importance
Rural Marketing: opportunity & challenges
Vertical & Horizontal Marketing: key characteristics & applications
An overview of NPPA (National Pharmaceutical Pricing Authority).
