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Advertising in Pharmaceutical Marketing
Direct Mail in Pharmaceutical Marketing
Conflict in channels: types, Reasons & Managing Channel Conflicts
Public Relations (PR) (in Pharmaceutical Marketing) & its functions
Overview of Personal Selling in Pharmaceutical Marketing
Issues in price management in pharmaceutical industry
Global Marketing: need, strategies with globalization, adaptation & challenges to enter global market
Journals in Pharmaceutical Marketing
Selecting the appropriate channel
Packaging decision & Labeling Decisions
