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Promotion: Objective of Promotion
Product Management in the Pharmaceutical Industry
Product Branding Decision: function, objective & Criteria for Selecting Brand Fundamentals
Product portfolio analysis & Product portfolio
Product life cycle (with Stages)
Classification of Products
Analyzing the Market
Motivation and prescribing habits of the physician
Consumer profile: demographic information, behavioral, psychographic, health-related characteristics, Creating the Consumer Profile
Demographic descriptions and socio-psychological characteristics of the consumer
