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Promotion Methods (direct & indirect) & Major Promotional Techniques
Compensation and future prospects of the Professional Sales Representative (PSR)
Pricing methods and strategies
Product positioning: importance, Characteristics of Effective Product Positioning & Goals
Duties of Professional Sales Representatives (PSRs)
Determinants of Price
Selection and Training of Professional Sales Representatives (PSRs)
Purpose of Detailing of Professional Sales Representatives (PSRs)
Norms for customer calls: detailing, sampling, monitoring, Retailing or Retail Booking, General Norms Across All Activities
Designing channel pharmaceutical marketing
