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Determinants of promotional mix & Factor effecting promotional mixes
New product decisions and its process
Product Decision: Introduction & level of product
Product line and product mix decisions
Patient's choice of physician and retail pharmacist
Role of market research, Market Research Process, Importance of market research
Market segmentation & targeting
Response Surface Methodology (RSM): Steps in RSM, Applications & Advantages
Observational Studies: Types, Process of Conducting Observational Studies, Limitations of Observational Studies
Presentation of data: Key Elements in Data Presentation, Tips for Effective Data Presentation
