Herbal colorants are pigments extracted from plant sources (flowers, leaves, seeds, bark, or roots) used to impart color to pharmaceutical products.
They are also widely used in the food and cosmetic industries.

Significance
Aesthetic and Product Identification: Coloring enhances the visual appeal of dosage forms such as tablets, syrups, and capsules, making them more patient-friendly and aiding in brand identification.
Natural Appeal: Herbal colorants are perceived by many consumers as healthier and more eco-friendly than synthetic dyes.
Potential Therapeutic Benefits: Some natural pigments (e.g., anthocyanins or chlorophylls) may have ancillary therapeutic or antioxidant properties.
Examples & Uses
Turmeric (Curcuma longa): Provides yellow coloring.
Beetroot (Beta vulgaris): Imparts reddish-purple color.
Chlorophyll: Green coloring agent.
Annatto (Bixa orellana): Offers a yellow-orange shade