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Purpose of Detailing of Professional Sales Representatives (PSRs)

1. Educate HCPs:

  • Detailing provides HCPs with the latest clinical information, research findings, and practical benefits of pharmaceutical products, helping them make informed prescribing decisions.

2. Build Relationships:

  • It establishes and nurtures professional relationships between pharmaceutical companies and HCPs, fostering trust and open communication channels.

3. Increase Product Usage:

  • Through education and persuasion, detailing aims to increase the prescription rates of the detailed products, enhancing market share and product visibility.

4.Feedback Collection:

  • It serves as a direct feedback channel from HCPs to the company regarding product performance, patient experiences, and market demand.

5. Compliance and Ethical Promotion:

  • Detailing ensures that the promotion of pharmaceutical products is in compliance with regulatory standards and ethical practices, protecting both patients and healthcare providers.


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