M.Pharm Semester 2 · Industrial Pharmacy: Entrepreneurship Management notes. Entrepreneurship Management connects an idea with the resources and organisation needed to build an enterprise. Study the assumptions behind a proposal as carefully as the proposed opportunity.

What to revise

  • Planning: distinguish a need, value proposition and business model.
  • Resources: connect finance, people and networks with the launch plan.
  • Growth: compare expansion choices and the risks they introduce.

A quick self-check

Write a fictional enterprise outline with customer need, service, resources and two assumptions to test. Explain how you would gather evidence before committing resources.

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